IInspiring results of Testing&Control 2023: quantitative and qualitative growth of the exhibition vi


The 20th anniversary International Exhibition of Testing&Control 2023 took place October 24-26 in Moscow, Crocus Expo.

IInspiring results of Testing&Control 2023: quantitative and qualitative growth of the exhibition visitors
Traditionally, Testing&Control exhibition was held together with the 23rd International exhibition of equipment for non-destructive testing NDT Russia, which created favorable conditions for visitors who had an opportunity to get acquainted with a wide range of presented equipment.
More than 130 companies from Russia, China and Iran took part in the exhibitions. The exposition area amounted to 5 200 m2.
The total audience of Testing&Control exhibition amounted to 6 471 people in 2023, of which 4 916 were visitors of the joint exposition of Testing&Control and NDT Russia. Thus, the number of targeted visitors to Testing&Control increased by 12% compared to the previous year. 1 555 specialists came to Testing&Control using tickets of other industrial equipment exhibitions held at Crocus Expo at the same time (PCVExpo, Heat&Power, FastTec, GasSuf, ExpoCoating). 
Among the visitors of the exhibition are representatives of aviation, machine-building industry, instrumentation sector, research institutions and other organisations interested in purchasing and using test and measurement equipment.

Testing&Control 2023 visitor metrics:
  • share of new visitors - 64%;
  • the share of regional visitors increased by 11% compared to 2022;
  • the share of top managers amounted to 58%;
  • the number of specialists influencing purchasing decisions amounted to 94%.
Exhibition exposition and participants' feedback
The equipment of the exhibitors was presented in four thematic sections of the exhibition: «Testing equipment»«Measuring equipment»«Analytical and laboratory equipment»«Equipment for production control».
This year for the first time at Testing&Control exhibition 29 companies presented their products, including: GTSMO EMC, Aviaagregat-N, Center for Technical Safety of Materials, Equipment and Complex Systems (CTB MOS), STC ERPA, Vladimir Plant «Etalon», Tescan, Inscan, Exiton Analytic, Invev, IRZ TEST, Labortec, LionTech-S, Lyukon Pro, NPF Mikran, Measuring Solutions, Newtons, Planar, NPP Rubin, NPP Samara, PromMash Test, NPP Spektran, Spetskholodmash, Thermo Techno, FSUE VNIIFTRI, Zanger and others.
Among the regular exhibitors are key players of the Russian market of test and measurement equipment, such as: 3D Control, Dipol, PromArsenal, Akmetron, Izmerikon, Priest, Planar, BLM Synergy, EMT, Sovtest ATE, Suntec 2, Erstvak, TestPartner, Mashpriborintorg-Volna, Exiton Test, Melitek, Laboratory Solutions, Gradient, Yuzhpolymetal-Holding, Intech, Spectral Laboratory, i3D, Grover International, SKTB Koltsova, Synercon, BIA, Laboratory of Automated Systems (AS) and others.
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The exhibitors noted the revitalization of the market and the increase in the number of visitors, and drew attention to the increase in the quality of the audience.

"The demand is huge, which is very gratifying. We have found partners here with whom we can participate in joint projects for the production of our equipment in terms of frequency converters, servo valves and motors. They offer us to enter into cooperation with system integrators, i.e. there are a lot of opportunities. The quality of visitors is better this year. Today is only the second day, and we work from nine to six. Our stand is always busy," Irina Arapova, General Director of BIA, shared her impressions.
Synercon drew attention to the qualitative changes in the audience:
"This year the audience is more focused, that is, visitors approach and ask more specific questions. Conversion is expected to be better than last year. - Ekaterina Sumina, marketing manager, noted. - It is not the first year we have participated, so in any case we will include Testing&Control in the plan of exhibitions for the next year. We participate in different exhibitions, but the biggest stand is here, as this exhibition is the most important for us".
"There were a lot of visitors, we managed to gather more contacts than last year, the popularity of the exhibition has grown over the year. Our specialists held negotiations with customers and potential partners. Representatives of research laboratories, members of large holdings of space and aviation industry were interested in the company's products," said Ekaterina Kravchenko, advertising manager of Sovtest ATE. - The exhibition was successful and brought a lot of new ideas and useful meetings".
Chinese company CME Technology took part in Testing&Control exhibition for the first time, nevertheless, the debut was quite successful, as Yaroslav Burmistrov, deputy commercial director of "Tekhnoprist" company - dealer of CME Technology told: "The company participates for the first time. The impression is good, there are a lot of people. People come, including customers with whom we have been working for many years. The exhibition is worthy, the audience is targeted".
Business program of the exhibition
Within the framework of Testing&Control 2023 the All-Russian Scientific and Technical Conference "Measurements. Testing. Control". The subject of discussion at the conference were the issues of ensuring the state metrological control, fulfillment of the requirements of new national standards, import substitution issues and prospects of the industry development.

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The conference included 4 sessions, where many topical issues were raised, including:
  • fulfillment of requirements of new national standards in the field of metrological examination of technical documentation;
  • development and organization of production of domestic measuring instruments in conditions of EKB deficit;
  • modernization of testing machines;
  • state and perspectives of metrological support development in the rocket and space industry: personnel training system, assurance of measurement uniformity, creation of intellectual automated systems of control and management of test benches;
  • standardization of the processes of ensuring the uniformity of measurements and metrological support in the aviation industry and air transport;
  • methods of measurement systems analysis (MSA) for improving the quality of products in the aircraft industry;
  • perspectives of digital transformation of the information component of the system of measurement uniformity assurance.
The speakers at the conference were representatives of specialized state structures, heads of research institutes and representatives of enterprises.
The event was supported by the State Corporation "Roscosmos", ANO "Roskachestvo", GosNII GA.
Testing&Control PR BATTLE 2023 contest
Within the framework of Testing&Control 2023 a competition for the best press service or marketing department among the exhibitors was held. The companies competed in the activity of PR and marketing departments to promote the company on the market. The winners received valuable gifts.
Photo overview  

5 other international industrial exhibitions were held in the same pavilion as Testing&Control:
PCVExpo –  industrial pumps, compressors, valves, actuators and engines;
Heat&Power –  industrial boilers, heat exchange and power generation equipment;
FastTec – fasteners;
NDT Russia –nequipment for non-destructive testing;
ExpoCoating Moscow – materials and equipment for surface treatment, coatings application and electroplating.

Co-hosting industrial industry events creates the most effective conditions for interaction between representatives of companies from different sectors of the economy. Thus, synergy provides additional value for both participants and visitors.

In 2024 Testing&Control will be held on October 22-24, 2024 in Moscow, Crocus Expo.
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